Covar completes the firm’s Principal Accelerator Program, expanding his practice to serve small businesses and individual clients throughout Austin, Texas.
CARDIFF BY THE SEA, Calif. — Dark Horse CPAs, a top accounting and tax firm serving small businesses and individuals nationwide, is proud to announce the promotion of Reed Covar, CPA, to Principal. Covar’s growth through the firm’s Principal Accelerator Program highlights his commitment to mastering both the technical and interpersonal sides of the profession while building lasting client partnerships.
“The most challenging part of my journey to becoming a Principal was learning how to confidently sell my value to clients,” said Covar. “As CPAs, we’re trained extensively in technical skills, but not necessarily in how to communicate the worth of those skills. Through the Accelerator Program and with coaching from Justin Kürn, I learned to articulate that value clearly and consistently. That shift was a turning point in my success as a Principal.”
For Covar, the journey was as transformative personally as it was professionally. “The most rewarding part has two sides,” he shared. “First, I finally learned and embraced my value, which gave me the confidence to show up for my clients in a bigger way. Second, I now have the autonomy to choose who I want to work with. Building long-term relationships with clients I genuinely enjoy partnering with is incredibly fulfilling.”
Initially skeptical of the model, Covar admits he was surprised by how supported he felt throughout the program. “I started from scratch with no existing client base, so I expected the road to feel lonely. But the leadership, coaching, and team collaboration showed me I was never really on my own. If you take the program seriously, it’s structured for your success.”
Now stepping into his new role, Covar looks forward to continuing his growth and impact. “The Accelerator Program is a grind, you’ll be sharpening your skills, refining proposals, and building workflows that set you up for long-term success. But the effort you put in directly translates to the confidence, autonomy, and success you’ll have on the other side. I’ve rediscovered my love for this profession, and I’m excited to build deeper roots in the Austin community.”
“Reed’s journey embodies what the Accelerator Program was built for,” said Chase Birky, CEO and co-founder of Dark Horse CPAs. “He came in hungry to grow, thirsty to learn, and willing to pushing himself out of his comfort zone. Watching him turn that ambition into confidence and leadership gives me the warm-and-fuzzies. He’s going to build off this foundation he’s built as an Accelerator in ways that will maximize impact for his clients and for the firm.”